It's made from natural fabrics. The self-funded start-up brand… style. Actress Alia Bhatt walks the ramp during the launch of her clothing line Alia in association with Jabong.com, at Four Seasons in Mumbai. Celebrated actor, philanthropist and investor Alia Bhatt launched her own conscious clothing apparel brand for children, Ed-a-Mamma. 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A couple of days ago, Alia Bhatt took to her social media and introduced her homegrown clothing brand for kids, Ed-a-Mamma! It’s a playwear brand,” Alia informs. The actor launched her own conscious clothing apparel brand for children named Ed-a-Mamma… After being a successful actor, philanthropist and investor, Alia Bhatt has added another feather to her cap. And each comes with a seed ball intact that “takes kids and parents back to nature.” Actress, investor, and now an entrepreneur, Alia Bhatt has launched a conscious clothing line for kids called Ed-a-Mamma. Making a strong case for conscious clothing and vocal for local campaign, Alia Bhatt has launched a kidswear brand Ed-a-Mamma that is locally made and created with natural material. The self-funded start-up brand, caters to children in the age group of 2-14 years. sustainable fashion. Why would Alia Bhatt, who majorly appeals to the 20 something millennials start a brand for kids, … With this clothing line, the actress is catering to kids from the age of 2 years to 14 years. — Alia Bhatt (@aliaa08) 1606357235000 On Ed-a-Mamma's website, in a special note to the readers, Bhatt said that the conscious-clothing brand combines two things she deeply cares about - Earth and children. Watch this exclusive interview now to find out why she decided to launch Ed-a-Mamma. If there is a way when we can coexist with nature, include a way to care for nature in everything we do, it would go a long, long way. To begin with, it’s a line of children’s clothing. I’ve tried doing this with a universe of products for children. In Pics: Nora Fatehi goes from channelling old Bollywood charm to donning b... Publishing House Kalamos signs debut novelist Fawaz Jaleel. ", In a statement, Alia shared her excitement. Why children’s products? Be it non-synthetic garments, buttons that don’t use plastic, seed bombs that help you grow a garden. We hope to add more stores. beauty. Even leftover fabric is transformed into hair ties and potlis. brand. Alia showcased the brand on her Instagram page by writing, "Ta-da! The tags double up as bookmarks. The 'Highway' actress recently launched her sustainable clothing line for called kids 'Ed-a-Mamma'..fashion. It’s a fully homegrown brand. When I say homegrown, I mean we literally started in my home. And so on. Oh Polly. It immediately caught my attention." Alia Bhatt. Sustaining sustainable clothing is the key: Alia Bhatt Published: Nov 30,202012:38 AM by IANS. Venturing into sustainable fashion, Alia’s brand offer clothing options for kids aged 6-14. The announcement somehow didn't add up and only got us confused. Alia Bhatt, one of the most successful and highest paid actors in … Alia Bhatt has a brand new role that’s she’s all geared up for and it doesn’t have anything to do with films. Alia Bhatt recently launched her own brand, Ed-a-Mamma for kids below 14. Embrace the Eclectic Alia Bhatt Clothing from Limeroad.com. Alia Bhatt took to social media to announce the launch of her new clothing line for children. Onmanorama. With this clothing line, the actress is catering to kids from the age of 2 years to 14 years. More stories. To catch them young and create a love for nature at an early age.". Totally vocal for local. Why would Alia Bhatt, who majorly appeals to the 20 something millennials start a brand for kids, who are not even her key audience? This is what RBI has to say about old Rs 100 notes going out of circulation... RBI proposes revised regulatory framework for NBFCs. Alia Bhatt unveils her clothing line Photogallery at ETimes It’s a playwear brand,” Alia informs. Mumbai: In October, celebrated actor, philanthropist, and investor Alia Bhatt launched her own conscious clothing apparel brand for children, Ed-a-Mamma.The self-funded start-up brand caters to children in the age group of 2-14 years. Every garment tells a story. Ed-a-Mamma is a completely homegrown brand, which resonates with the ‘Vocal for Local’ ethos. In October 2020, Actor Alia Bhatt founded Ed-a-Mamma a sustainable children’s wear brand. She said, "This is a time of great uncertainty for the whole world. In Pics: Sara Ali Khan looks breathtakingly beautiful in blue monokini, Legendary US talk-show host Larry King dies at 87. Alia Bhatt, celebrated actor, philanthropist and investor, has launched her own conscious clothing apparel brand Ed-a-Mamma. I asked if there was a gap in the market and we noted that there's a real need for a world class children's clothing brand; a brand which is made in India. Indian film actor Alia Bhatt launched her own conscious clothing apparel brand for children, Ed-a-Mamma, in October 2020. Actor Alia Bhatt recently took to Instagram to share details about her new line of children’s clothing, named Ed-a … The brand has a range of kidswear for children between the ages of 2 to 14. Alia Bhatt has invested in cosmetic platform Nykaa and now she will be self-funding her clothing line. The brand caters to children aged two to 14. Ed-a-Mamma will also be a series of books and so much more. The clothes are made of biodegradable natural fibers. The actor is also a successful entrepreneur who launched her own clothing brand for children called Ed-a-mamma. The self-funded start-up brand, caters to children in the age group of 2-14 years. And nurtures a love of nature among children. Alia Bhatt Launched Her Own Label Of Kids Clothing. Ed-a-Mamma. Looks like there's more than what meets the eye and we will have to wait and see what surprise is in store for us next. Till we grew to a point where we had to get an office. Here is th... Truecaller showing wrong name? passing on of clothes The brand is dedicated towards cutting down the waste produced during the making of the clothes and that the leftovers will be used in hair ties and potlis (Bags). The self-funded start-up brand… Joe Biden's immigration reforms gets applaud from Sundar Pichai and Ti... India to send gift of COVID vaccines to Sri Lanka next week. The global ready-to-wear label can be easily recognised by its bodycon dresses, ultra … She recently also launched her own sustainable and conscious clothing brand for kids, Ed-a-mamma. fashion brand. Bhatt shares she is also part of the creative and designing team of the brand. It’s a playwear brand,” Alia informs. The brand is focused on stitching clothes for children between the ages 2 to 14. Alia Bhatt launches clothing brand Ed-a-mamma #Edamamma #ChildrenOfMotherEarth #LittlePlaneteers #VocalforLocal #PlantABeej #HappyBean. In October, the actor, philanthropist and investor Alia Bhatt launched her own conscious clothing apparel brand for children, Ed-a-Mamma. And each garment comes with a seed ball that takes kids (and parents) back to nature. Highlights. And a warehouse. A source from the industry questions this move by Alia and wonders if domestication is on the cards for the actress.Â. My father, his 27 wives, 150 children: Teen's revelation on world... 'Joe Biden is not my President' trends on Twitter after this resp... PUBG Mobile India update: Even with VPN, game to be banned soon? Titled Ed-A-Mama, Alia goes on to share what went behind the making of her collection. "Our first offering is a range of thoughtfully designed playwear for children. The actor announced three collections from the brand namely Veggie Squad, Friends of the Ocean and Candyland. Because we're all children of Mother Earth. A series of children’s books. Toys, perhaps. The buttons are not made of plastic. We launched on firstcry.com in October and people loved our story (thank you for giving us such a warm, overwhelming welcome). A series on TV. Sustaining sustainable clothing is the key: Alia Bhatt The label offers a range of apparel for both boys and girls and is made of plant-based, biodegradable natural fibres like cotton and linen. Amusement park in South India offers free entry to all named 'Kamala... Delhi Police has given permission to farmers' Republic Day tractor par... Nine arrested by Chennai air customs, 8.45kg gold worth Rs 4.30cr seized. If you are smitten by the free spirited looks of our very own Patakha Guddi, there is a range of the most fashionable Alia Bhatt clothing that Limeroad lets you choose from. India vs England Series 2020-21: Fixtures, squads, streaming, venues and ot... SL vs ENG: Root-Bairstow stage England's comeback after the hosts pile... 'Your time will come' says Rahane to Kuldeep Yadav hinting he mig... 'This is the peak of my career', says Alex Hales after smashing h... RBI Recruitment 2021: 241 Security Guard vacancies for Class 10th pass, che... RRB NTPC Phase 3 CBT 2021: Exam dates, admit card release date and other la... No extra attempt for UPSC Prelims, Centre tells Supreme Court, CBSE Class 10, 12 Board Exams 2021 date sheet updates: Check details here, IMD predicts cold wave conditions over North India for next 3-4 days. And fully atmanirbhar. In October, celebrated actor, philanthropist and investor Alia Bhatt launched her own conscious clothing apparel brand for children, Ed-a-Mamma. Sania Kader. Bhatt shares she is also part of the creative and designing team of the brand. In an effort to reduce wastage of cloth, the brand asserts that leftover clothing would be used to make hair ties and potlis (bags). Read Exclusive COVID-19 Coronavirus News updates, & Health Tips from India and World at Asianet Newsable. The common thread running through it all is love for the one thing that unites us: our planet. The brand cares about children and the planet. Shop from a huge range of Alia Bhatt designer dresses brought to you by Limeroad. Line of children ’ s a playwear brand, caters to children the... Clothes for children, Ed-a-Mamma Legendary us talk-show host Larry King dies at 87, us. `` our first offering is a price we all have to pay a and! Media and introduced her homegrown clothing brand for children, Ed-a-Mamma the idea of environment-friendly clothing a! Brand namely Veggie Squad, Friends of the creative and designing team of the and! Feather to her cap successful entrepreneur who launched her own brand, ” Alia informs did n't add and... The 'Highway ' actress recently launched her own conscious clothing line, the actress is catering to from! 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